Search Visibility
Rankings for a handful of keywords are a poor proxy for whether a business is found. We work on share: how much of the demand that matters to you is answered by you, across the surfaces where it appears.
What it is
Search results now mix organic listings, answers, video, products, maps, forums and generated summaries. Visibility is the share of that space you hold for the intents that lead to revenue, and it has to be measured that way to be managed at all.
When you need it
- Reporting focused on keyword positions while real demand moves to features the site never appears in.
- Visibility concentrated on brand terms with little presence at the earlier stages of the buyer's research.
- International markets where visibility is assumed rather than measured.
- No shared view of visibility between search, content and product teams.
How we approach it
- Intent modelling: the questions that lead to your revenue, grouped by stage and market.
- Surface analysis: which result types answer each intent, and what it takes to appear in them.
- Page and template work with the content and technical teams, sequenced by the demand map.
- Share-of-demand measurement that reads across surfaces, not a rank tracker.
What we deliver
- Intent model and surface map
- Visibility gap analysis with prioritised actions
- Template and page specifications
- Share-of-demand reporting by intent cluster and market
How we measure it
- Share of demand by intent cluster, surface and market
- Coverage of the buyer's questions at each stage
- Qualified sessions and conversions from organic, trended
Every figure we report carries a method note and a source. Where a result cannot be attributed with confidence, we say so.
Questions
This capability in practice
- Building organic growth into a complex ecommerce operation
How a new B2B fulfillment business was structured for organic discovery from the ground up.
- Building an organic acquisition system from zero
Creating the digital foundation for a new commercial website and building organic growth into its architecture from the beginning.
- Turning an existing ecommerce site into an organic growth channel
Improving search visibility and building a stronger path from Google discovery to commercial outcomes.
- Building search visibility for a digital-product marketplace
Helping an existing creator platform turn organic discovery into a scalable acquisition channel.
Related capabilities
- Organic Growth Strategy
Where demand will come from over three years, and what has to be true for you to earn it.
- Answer Engine Visibility
Becoming a source generative systems can parse, verify and cite with confidence.
- Technical SEO
Crawlability, rendering, performance and indexation, engineered so nothing you publish is lost.
Related research
- How to Measure SEO ROI: A Board-Level Framework
A four-tier measurement framework that turns organic search from a rankings report into a number a CFO will accept, baseline, attribution, incrementality, the ROI formula with a worked example, and what to report to whom.
- From Rankings to Demand
Keyword rankings are an input, not a result. A measurement frame that runs from rankings through impressions, clicks and non-branded visibility to qualified traffic, conversions, assisted conversions and revenue.
Let’s build something that compounds.
A first conversation is forty-five minutes with the founder. We will tell you candidly whether organic growth is the right investment for you, including when it is not.