Technical SEO

How a new B2B fulfillment business was structured for organic discovery from the ground up.

Creating the digital foundation for a new commercial website and building organic growth into its architecture from the beginning.

Improving search visibility and building a stronger path from Google discovery to commercial outcomes.

Presence across the queries and intents that matter, measured as share rather than position.

What you say, how it is organised, and how each part supports the whole.

Attribution you can defend to a board, and the evidence to decide what to do next.

Search Console shows you a summary of how Google crawls your site. Your server logs show every request, from Googlebot and from the AI crawlers. This guide covers how to get the right logs, how to tell real bots from fakes, the six questions worth answering, and what to fix first, checked against Google's, OpenAI's and Anthropic's documentation on 2 November 2026.

Google has retired more rich results in the last three years than it has launched, FAQ included as of May 2026. Most schema advice online predates that. This guide lists what is gone, what still earns something, and the small set of markup worth maintaining on a normal business site, checked against Google's own documentation on 22 October 2026.

Every AI provider now runs at least two bots, and they do different jobs. One feeds training. One feeds the answers your buyers read. Block the wrong one and you disappear from ChatGPT search or Claude without noticing. Here is each bot, what it does, and a robots.txt that says what you mean.

Internal links are the cheapest ranking lever most sites never pull on purpose. This guide turns them from a chore into a system: three link roles, a hub-and-spoke map you can draw in an afternoon, anchor rules, a four-check audit, and a routine that keeps it alive after launch.

Three metrics, three thresholds, and a long list of things people fix that never move them. This guide gives you the order that works: which number to read, which template to start with, the usual cause behind each failing metric, and what to stop spending time on.

A short note from live work. The most expensive technical SEO fault we keep meeting is not decay. It is a single tag that rides along with a normal deployment, and nobody looks for it because nothing looks broken.

A prioritised, testable checklist for auditing crawlability, indexation, rendering, architecture, performance and structured data, with what to fix first, how to prove each fix, and how often to repeat it.

The complete checklist for a replatform, redesign, URL restructure or domain change, baseline, redirect map, staging parity, launch day and the first eight weeks, so that the demand you have earned survives the move.

Organic growth is not a content problem or a ranking problem. It is an architectural problem: the relationship between business model, structure, intent, content, technology, authority and measurement.

How rendering, crawlability, indexation, URL architecture, redirects, duplication, internal linking, performance, structured data, CMS limits and migrations create long-term organic constraints, and what they cost commercially.